Wesley Raeymaekers
Freelance Marketing Professional & Strategist
RESUME
Professional
info
I am an experienced and ambitious marketing professional with proven track-record in the utilities, telecom, digital TV sector & SAAS business.
Consumer & SME marketing in highly competitive services markets have played a central role in my professional life.
Work
experience
Senior Freelance Marketing Consultant - WesLeMC bv
08/2015 - present. Check overview of latest projects.
Allround freelance Marketing Consultant, Interim Management
Specialized in Marketing Strategy, Product Management & Development, Go2Market Activities, Communication, Branding Loyalty & Retention.
Marketing Manager - Essent Belgium nv
2012 - 2015
Responsible for all marketing activities in the B2C & B2B markets. Including the marketing strategy, operational plan & budget-management.
Segment & Product Management, Director Small Business Go2Market - Telenet nv
2005 - 2012
I held different positions within the Residential Marketing department. Segment Manager Youth & SoHo, Director Small Business, Product Manager Internet, Fixed Telephony, Multiplay offers, ...
Product Manager - Essent Belgium nv
2004 - 2005
Responsible for the Product & project-Management for electricity, gas and value-added services for the consumer and professional market in Belgium.
Product Manager - KPN-Orange / BASE nv
2001 - 2004
I held different positions within the Residential Marketing Department: definition and implementation of Customer Value Propositions, new Products & Services, Change Management, CRM, Marketing & Communications.
Skills
Analytical
Strategic vision
Result-driven
Common-sense
Product Management
Branding
Go-to-Market
Communication
Digital
Loyalty & Retention
Strong affinity technology & innovation
Insights Discovery profile: “23. Motivationele Beslisser”.
Languages
Dutch - Mother tongue
English - Very fluent
French - Very fluent
German - Notions
Tools
Microsoft Office
Google Workspace
HubSpot
Facebook Business Manager
Google Analytics
Exploring and having fun with Bard, ChatGPT, Dall-E, and other AI tools.
Education
Master Corporate Sciences-Handelswetenschappen
EHSAL-Economische Hogeschool Sint Aloysius-KUL
1996- 2001
Thesis: “Staat Vlaanderen voor verademing bedrijfswereld?” about regional Flemish collective labor-agreements won the price for the best thesis of the year awarded by the employer’s association ‘Verbond voor Kristelijke Werkgevers’ (VKW).