Wesley Raeymaekers
Freelance Marketing Professional & Strategist
PROJECTS
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Marketing Manager - Fiberklaar
Feb 2021 - Sep 2023
Responsible for the marketing activities of Fiberklaar, the new Flemish utilities company that designs, develops and maintains fiber networks that bring the internet of the future. Marketing strategy, branding, go-to-market, 360 campaigns, digital marketing, marketing automation. Team manager.
Head of Marketing - MobileXpense
Jul 2019 - Feb 2021
Responsible for all marketing & PR activities of the MobileXpense Group., a SaaS delivering smart expense management solutions to companies of all sizes throughout Europe. MobileXpense operates multiple brands (MobileXpense, Declaree, Dicom Expene) and has offices in Belgium (HQ, the Netherlands, Germany, Sweden and Romania). Team manager.
Senior Product & Project Manager Entertainment - Telenet Group
Apr 2018 - May 2019
Interim Management assignment.
Product Manager for new generation digital TV product (settopbox and mobile app).
SPOC for Marketing Department embracing the breadth of marketing areas: go-to-market, product, communication, customer journey management, ...
Responsible for the Project Management during the go-to-market-phase of the project.
Go To Market Manager | Telenet Group
May 2016 - Mar 2018
Interim Management assignment.
From within the Marketing organization managing the migration of the Telenet mobile customers from the MVNO network to the newly acquired own network.
Migration was executed based on a highly complex data-driven model, incorporating customer-usage and the effect of new network-build.
Marketing liaison for several projects involving the mobile Telenet customers.
Senior Product Manager | Eni Power & Gas
Oct 2015 - Jul 2016
Interim Management assignment.
Responsible for the Product Management of the commodity & non-commodity products (Smart Thermostat Anna & Boiler Maintenance).